Don’t Let Your Customers Forget You or Your Business Name
I know it doesn’t sound like it should take much too just slap
a name to our Business and go with it. Well there is a lot more
to this than just slapping a name on a business card and going
Start by deciding what you want your name to communicate. To be
most effective, your company name should reinforce the key
elements of your business.
Does your name really have to be meaningful My answer to this
is yes. You do not want to spend an unlimited amount of time
explaining your business name to everyone that hears it. You
want your name to communicate to your consumers what your
business is all about.
Be careful not to name your business a name that will limit your
niche or your geographic location.
Your name needs to allow growth. If you have any desire to grow
or expand your business as you go. You do not want your name to
be specific niche orientated. If you were to start up a
gardening business and you wanted to grow into landscaping in
the future, you would not want to have a business name like
Lorraine’s Petunias. Without a lot of thought you might come up
with Lorraine’s Outdoor Garden center.
Now I know you can be a little more creative than what I just
did there but can you see where the one limits your business to
selling petunias, or maybe expanding into annual flowers. But
would you expect a name like that to have vegetable plants or
even landscape products
Use a wide business name
Make sure your name does not limit you to a specific niche
unless you know for sure you will never go any further.
Make sure it does not limit you to a specific geographical
location. We wouldn’t want to add Michigan into Lorraine’s
Outdoor garden center because that would limit it to whom would
actually pay your site a visit. This would be especially true if
you are online.
If you want to only sell to a specific location then by all
means use your town or state or even your country in your
business name. Would you click on my links if it took you to
Michigan Internet Marketing services Well you might if you were
in Michigan. But my business reaches worldwide, and I just put a
limit on who I might reach with my online business.
* Make your name easy for people to pronounce.
* Make it easy to spell especially for people doing searches
online for your business. You don’t want them to end up on
someone else’s sight.
* Make sure your name fits your objectives.
* Make sure your name describes your company that you have in
* Make sure you like your business name.
* Make sure that your name is your name and that it is not
already in use.
Remember your business name is what your customers will come to
recognize you and services from. So make it good!
To Your Success,