Google update August 2023, An Update on the Update
Google began the rollout of its “August 2023 broad core upgrade” on Tuesday.
The update started at about 1:30 p.m. ET and will take around 2 weeks to finish.
The last core update happened in April 2023 and lasted 13 days and 2 hours.
It’s still early days and the effect of the update is yet to be understood. Still, some details are beginning to be launched, so here’s what we understand so far:
This upgrade is an around-the-world change that affects all languages and regions.
Unlike penalty-focused updates, its function is to highlight and reward premium websites.
While Google officially announced the update on August 22nd, a few SEOs declare to have actually discovered indications of the upgrade’s results days prior. There have been numerous reports on X of decreases in website traffic roughly 5 to 7 days ahead of the official announcement, recommending that the upgrade might have been silently underway for a week or more.
As the algorithm upgrade slowly takes effect, SEOs must keep a close eye on their SERP rankings and analytics up until the rollout is total.
Google has highlighted that if your website experiences a decline in performance following a core update, it may not always indicate a problem with your site. Rather, the dip could be due to modifications made by the core update itself, instead of any concerns with your website’s content or structure.
In case of ranking drops, Google recommends concentrating on enhancing general website quality rather than instantly seeking technical fixes.
Watch on the Google Search Status Control panel for updates straight from Google.