6 Simple Conversion Boosters You Can Use Today
Conversion boosters. Here are some straight forward ways you can increase
conversions. These techniques are being used very effectively by
the some of the world’s best marketing specialists because they
just flat out work.
The best part is that while all these are considered to be
advanced strategies, in reality they are all very easy and you
can put them to use immediately.
Scarcity is a something you’ve most likely seen on different
sales pages. There is a wide range of strategies that you can
use, however they all basically work the same and it goes like
“Buy now before the end of the special pricing time frame or
they’ll miss on that price.”
Now, what kind of specials would they miss out on?
Here are a couple of thoughts:
1. Special discounted prices that’ll rise substantially when the
time frame expires.
2. An offer or deal they cannot get anywhere else.
3. Unavailability of the product (due to shortage in inventory)
Your job is to persuade customers to purchase your product right
now. Some customers may leave the website only to come back
later to make the purchase. But a majority of visitors that
leave your site will never return.
If you want to seal the deal and make the sale, then you’ve got
to do it right now while the visitor is on your site. Never give
them an opportunity to leave without buying.
If you need a fast, simple approach to use scarcity on your
site, then use a countdown timer. To see how easy it is to setup
a countdown timer, click here to see a short how-to video.
Scarcity is truly the most effective technique for getting
sales, because people simply hate missing out on a deal for
something they really want. People just don’t like to pass up an
opportunity on any deal.
By properly using scarcity strategies, you’ll get people to buy
any given deal immediately instead of waiting and thinking about
it. This little trick will increase your conversion rates more
than anything else.
Conversion Boosters Offer Free Samples
Believe it or not, but offering visitors something for nothing
can really be a great way to gain trust and make the sale and it
is based on the principle of reciprocity.
Let’s take an example of a grocery store where free samples of a
product are being given away. Many will buy the product because
they actually liked it…. but also because they felt good about
getting something for free.
Most people will end up buying this product (even if they really
don’t want to) because they feel compelled to after receiving
something for free.
Many will buy the product because they actually liked it….but
also because they felt good about getting something for free.
Now there are some that won’t buy at all, but some will still
feel some level of guilt for getting something for nothing.
A similar thing might happen in a shopping mall’s food court.
Somebody would offer you a sample of pizza and you wind up
eating pizza rather than the burger you had initially thought
you were going to have. This absolutely works because it has
happened to me before.
You can even re-enforce the ‘guilt’ they feel by subtlety
mentioning you just gave them something for free. Many companies
and organizations use this technique any time they give out free
Have you ever been through an experience where you got a free
trial of something and the company followed up with and you and
said, “We hope you’re making the most of your free,
They are telling you that they’ve given you a free gift, and now
they want you to purchase the real product or full version of
the product. The only advantage here is that, the free sample
won’t necessarily be anything of a large monetary value and will
increase the amount you make in sales versus what it costs you
to give these free samples away.
Provide Social Proof
You may have heard that word-of-mouth marketing is the best
kind, and it’s absolutely true. Think of yourself as a consumer.
Wouldn’t you buy something if someone you knew or trusted gave a
product a five star rating?
This is simply because people trust each other a lot more than
they trust advertisers or marketers. This is no big surprise as
most consumers are very skeptical.
Now there are different kinds of “social proofs” you can use on
your websites to increase your credibility. Some of these
(a) Video Testimonials—Video testimonials are an excellent way
to gain trust because visitors can see the feedback is coming
from people that have actually made a purchase. Of course, it
could be your mother and most loved cousins to begin with…
however it will only help if the feedback is genuine.
(b) Testimonials—These alone most likely won’t do much unless
you re-enforce them by including names and pictures of actual
(c) Off-Site Reviews—If you can find people to offer positive
feedback on their own sites, your product will sell more because
of this third party endorsement. Your products will basically be
pre-sold when visitors land on your page from someone else’s
site based on their recommendation. Be sure to link to these
reviews from your site.
(d) Case Studies—Another excellent type of social proof is case
studies. If you can find genuine cases of individuals who have
used your products and profited from them, then these case
studies can skyrocket your conversions.
(e) On-Page Popups—On-page popups cannot be blocked by the
visitor the way standard popups can. Additionally, they work
extremely well if the appear to be part of the actual page. The
common types of On-Page popups you will see are lightbox popups
or slide up popups.
Give a Strict One-Time Offer
A one-time offer is something you can offer on very restricted
basis. It’s a type of scarcity strategy, which we discussed
earlier, yet it is extraordinarily effective, as it guarantees
the visitor they will never see the offer again. If you offer
this, make sure you offer it only once so your credibility
doesn’t take a hit. If they see the same offer again later, they
will never believe you again.
A one-time offer is something you offer on very restricted
basis…it is extraordinarily effective, as it guarantees the
visitor they will never see the offer again.
OTOs are generally shown after a customer makes a purchase and
they don’t really affect your conversion rates, but they are
effective at increasing the sales of other more advanced
products or add-on products after the user has purchased your
Offer Various Payment Options
Have you ever realized that most online sales pages offer only
two of the most common payment options—credits cards and PayPal?
With the advancements being made in taking payments online you
can now allow your potential customers various payment options
like debit card payment or three month deferred payment etc…
If your product is expensive then you may want to consider a
more easy and affordable payment plan to help increase your
sales. One of the easiest ways is to break the payment plan into
three months of deferred payments.
For example, many would find it difficult to pay $200 at one
time for a tablet, but would be able to afford it in three
So you could divide the sales price of your $200 product into a
billing plan of $70 for three months. Then you would actually
earn $10 extra for the same product just by letting the customer
pay in installments. Try it and see the increasing conversions
Know Your USP
USP? What does that mean to increasing your conversions?
USP stands for Unique Selling Proposition and your USP(s) is
something that will separate you from your competitors in the
eyes of your prospective customers.
Remember that a USP does not need to be unique to whatever you
are selling and it might already be available in all of your
rivals’ products. It is simply unique to your company since you
highlight that feature and your competition doesn’t.
A well known case of USP can be demonstrated with Claude
Hopkins’ taking a tour through the Schlitz brewing plant. While
there, Hopkins saw the empty beer bottles being cleaned with
The plant manager told him that he didn’t think that they could
use the the steam cleaning of empty bottles in the advertising,
because every beer company did exactly the same thing.
Hopkins understood that the normal consumer had no idea about
this part of the process, so he highlighted this information in
the Schlitz campaign, and the sales skyrocketed!
So remember, your USP isn’t essentially about being one of a
kind. The USP is about telling your clients something that’s
unique about you or your product.
End conversion boosters.
To Your Success,