Starting a blog is easy – keeping a blog interesting and fresh
is a whole other matter. While many marketers have no trouble
beginning a niche blog, the sheer number of abandoned blogs
around the net speaks to the fact that many marketers don’t know
what to do to keep a blog going. Blog posts.
The key to keeping a blog going is to post quality content
frequently. This means that you’re going to need a ever present
stream of content coming into your blog.
You may be intimidated by the thought of having to come up with
lots of topic ideas and writing often but if you consider the
return on traffic you’ll get, the loyalty of your readers and
then potential sales you could be making as a result, it’s worth
the investment.
Here are 9 types of blog posts you can start to make your blog
successful…
1. Review blog posts
Review blog posts can help you monetize your blog. When you
review a product and include an affiliate link, you’ll make a
commission off of each sale generated with your affiliate link.
Review blog posts should go over some of the major plusses and
minuses of the product. Even if you loved the product, you
should keep your review balanced by mentioning a few things that
could have been improved. Your audience will appreciate your
honesty and be more likely to trust your recommendation.
2. How to posts
Like quick tips, how to posts help you provide valuable
information to your readers. However, unlike quick tips, these
posts go into detail on a certain topic. Some how to posts are
even separated out into two or three part courses. For ideas on
what to create how to posts about, look at the most frequently
asked questions in your niche and develop posts around those
topics.
3. Quick tips
Quick tips are great “in between” posts since they are so short.
They are normally between 100 and 250 words. If there’s a great
bit of information that you want to share with your niche but it
doesn’t really warrant a full blog post, you can post a quick
tip. The tip should be focused on one key area of the niche. For
example, “How to Grease a Muffin Pan” is a perfect quick tip
article for a cooking blog.
4. Lists
Blog readers love lists! If you’ll look at the most popular
blogs you’ll see that they make good use out of this type of
blog posts. You can make lists fit any niche topic imaginable.
They are great ways to convey information online because they
can easily be scanned by web readers who like to skim over
information. You can create resource lists that will help your
readers find information on your niche. You can also create
lists of different ways to accomplish a goal in a niche, like “5
Ways to Drive Traffic to Your Sales Letter.” The possibilities
are endless.
5. Interviews
Although these require a bit of preparation, they can be very
valuable to your blog. You can interview someone in your niche
and share the results of the interview with your blog readers.
This will not only help provide valuable content for your blog,
but you can also get more traffic to your blog. Likely, the
person who you are interviewing will publicize the event on
their blog and around the ‘net which will bring more traffic
back to you.
6. News in your niche
Your blog should be timely and there’s no better way to attract
attention on your blog than to tap into some ongoing news. No
matter what your niche is you can find news stories and breaking
information that will help fuel timely blog posts. Sign up for
Google Alerts (it’s free) and set up alerts on important words
in your niche. This way you’ll be able to see the news in your
niche and blog about current topics.
7. Comments section
The comments section in your blog can be a great source of
writing inspiration. Let’s say you have a post on your marketing
blog about keyword research. Within the comments section, a few
people start asking about how to use keywords in articles for
article marketing. Voila! You have your next blog post. Look
through your comments section to identify topics that you can
write about or questions you can answer in the form of a blog
post.
8. Resource lists
Are there some websites or other resources that your niche needs
to know about? Write a few resource list posts. Resource lists
posts are very easy to write and they provide maximum value to
your readers because they can get the information that they need
easily. When you can’t think of anything else to write about you
can pull together a helpful list for your readers.
9. Other blogs in your niche
Keep your finger on the pulse of your niche. Watch other blogs
in your niche and see what they are writing about. You can take
a different angle on the same topic, or cover an area of the
topic that the original author missed. If you disagree with the
author, feel free to go ahead and express you opinion on your
blog. Other bloggers can be a great source of information so be
sure to get involved in the community.
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To Your Success,
Erlend Solvberg