How to write effective articles

write effective articles
write effective articles


Before you can write effective Articles copy you need to be sure
that you understand what it is you are really selling. I
emphasized the word really for a reason.



“What am I selling?”

If you answered that question with a product name or a service
description, you’re only half right. Yes, you are selling a
product or description ultimately, but that’s not what the
Article should be promoting.

It’s not likely that you’re going to make a sale directly from
your Article. Most marketers know this and that’s why they craft
their Articles to strike directly at the heart of what Article
is supposed to do.

Article is supposed to hit one of the psychological triggers
that will cause the reader to be interested enough in your offer
to click on over to your landing or sales page where the real
selling is taking place.

So, the right answer to the quiz question is: “I’m selling
emotion.” Here’s why I say that:

There are certain psychological triggers or “pain triggers” that
make people want to open their wallets and buy. It is important
for you to know which of these “pains” your product or service
targets in order for your Article to be effective.

Now, unless you are selling a healthcare product, the word
“pain” doesn’t refer to physical pain. It refers to one of the
over 50 psychological “pains” that people feel.

Although there are 50 of these triggers, they are all some
variation of these six fundamental ones:

* Greed or Desire For Personal Gain
* Love or Affection
* Self-Indulgence
* Self-Preservation or Survival
* Pride
* Sense of Duty or Honor

No matter what it is you are offering you can bet that it is
covered by one or more if these basic psychological triggers.

Let’s look at each one more closely: write effective articles:

How to write effective articles.

Greed or Desire For Personal Gain

This category covers products or services that are designed to
help the reader make more money, save more money, plan for
retirement security, etc.

Love Or Affection

This category is perfect for products or services that enhance
the reader’s sex life or love life, or that will make someone
they love feel happier and/or more fulfilled.


This is the trigger to use when selling high-end luxury items,
vacations, comfort foods, etc.

Self-Preservation or Survival

Along with the obvious choices such as self-defense products and
services, guns and ammo, etc., this trigger also works well with
health products, senior citizen-focused products and services,
and family protection devices and services.


Pride is a very strong trigger that can also be combined with
the Greed trigger for a double-whammy. The pride trigger works
well with high-end luxury items when “exclusivity” is featured.
It’s also a good choice for any product or service that you can
use any variation of the “Be the first one in your group to
own…” or “Everyone will be impressed when they see…” statements.

Sense of Duty or Honor

This trigger is all about guiding the reader to “do the right
thing” simply because it IS the right thing. This trigger works
well when soliciting donations for charitable causes, but it can
also be worked into almost any self-improvement product or
service, investment product, or anything else where you can
demonstrate that NOT doing this is harmful to self, loved ones
or society in general.

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to attract free organic traffic, build a list, and sell products
then take the time now to check out Article Content Riches. We
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