How to Write a Catchy Tagline
You have everything set, and your product or website is ready
for launching, but one thing is stressing you out – the catchy tagline.
Should you spend a lot of time coming up with the best tagline
Surprisingly no.
You can use a proven shortcut for writing a perfect slogan that
grabs peoples attention and let them know that your product is
the right one for their needs.
You may be asking- what is the shortcut Surprisingly again, it
involves letting your customers come up with the right tagline
for you.
But first, here are several things you need to know about coming
up with your perfect tagline.
1. Your tagline needs to articulate precisely what you are
offering, and it needs to portray you positively to your target
market.
2. It should be authentic- it’s very hard to come up with an
entirely different product; the odds are that whatever it is
that you are selling is being sold by a lot of other people out
there too. However, you can stand out and be different by
portraying it in a different way than the usual way.
3. It needs to be precise and concise. Competition is getting
tougher every day, and you have to be straight to the point if
you want to win the reader over.
By keeping these three points in mind, you can come up with a
tagline. What do your product or service users tell you about
it Do they tell you about the problem it fixes
Know your customers
By knowing what your customers are saying about your product
will help you come up with a perfect tagline for your product.
There is a career coach that kept hearing teenagers say that
they don’t know what they want to become when they grow up!
However, she resisted the idea of using this phrase on her
clients since most of them were adults and she thought it would
offend them. However, once she decided to add it to the top of
her website, the number of inquiries dramatically increased for
her.
Two beginner software designers were demonstrating how their
software worked to venture capitalists. One of the investors
exclaimed, That’s so simple, even my mother can do it Boom!
Their tagline was born.
One author wanted to speak about male-female communication to
people in a certain seminar; she explained a scenario where a
man and woman were trying to communicate, but they could no
understand one another. One gentleman from the crowd yelled
“Can’t she see that I am watching the game” and that’s how her
tagline was born.
What I’m trying to bring out is that your tagline should bring
out what your customer feels. As you know from the previous
senarios, you don’t need to put pressure on yourself to find the
best tagline; instead, just listen to what your customers say
about your product or service.
To Your Success,
Erlend Solvberg